Fight poverty with better rice.

Our recipe for better tasting, kinder rice.

What's good about paddi?

Delicious grains
Sourcing delicious grains good enough to be used by Masterchefs!
Building towards direct trade
Meaning better prices, higher quality rice and it supports rice farmers.
All things sustainable
From efficient supply chains to recyclable packaging.
This is the way.
Empowering small holders
Empowering rice growers. Helping them escape the poverty cycle.
The way you like it
We aim to delight you.
Thank you for using us to enjoy delicious rice sustainably.

70% of South East Asian farmers are stuck in a cycle of poverty

(which causes up to 30% of all rice grown to be wasted)

The Paddi Way

The paddi way is our 3-step recipe to break the cycle of poverty by empowering farmers.

Every Paddi variety is moving towards step 3 to ensure you get the freshest rice that’s grown sustainably.
See what stage each paddi variety is at
Profits reinvested to empower farmers
20% of all profits go to getting rice farmers more efficient farming tech.
Find out more >
Building the fairest rice supply chain
We’re working to move all rice to be sourced via direct trade to ensure farmers get fair prices for their rice.
Find out more >
Better than market prices
Empuipping farmers with the best so we can grow the best.

Teamwork makes the dream work

We work with NGOs and farmer groups all over the world to empower farmers to fight waste, here are some of our super star partners.

Outline graphic depicting hand nurturing a heart

Your impact to date


kg of rice processed sustainably


meals have been saved to date


kg of CO2e saved