We work with local community partners to connect these farmers directly to high value markets in the region like Kuala Lumpur and Singapore. We establish the most direct supply chain possible reducing both inefficiencies and food miles. This allows us to pay farmers fairer ethical prices that are higher than current supply chain prices.
Furthermore, we also help ensure proper transportation, packaging and branding to ensure their rice is market ready.
You can check out or get some heritage rice here (available in Malaysia only)