You Reap What You Sow... Right?

You Reap What You Sow... Right?

Rice Inc's premium sustainable rice brand, Paddi, has come a long way since it's inception in 2021. Previously known as Impact Rice, Paddi provides restaurants with a choice - the choice to bring kindness to the kitchen.

How? Just watch this 2-minute video to find out!


Want to be a part of the rice revolution? Start serving Paddi rice in your restaurant too! Just fill up the form below and we are happy to send over free samples of our premium sustainable rice for you to try! Or you could reach out to us directly at

Want to stock paddi?

Fill out the following form to start stocking delicious paddi.